Al Gore is stepping up his fight against global warming, as he announces that $300 million will go to new advertising urging people to go to http://www.wecansolveit.org. At “We Can Solve It,” people have the option of signing up to pledge their support to stopping/changing the patterns of global warming. Supporters apparently receive emails and opportunities to sign petitions and tools they can use to curb their environmentally harmful habits
The “We Can Solve It” campaign is being supported by the Alliance for Climate Change. Additionally, Al Gore commented in a Washington Post interview that he is also supporting the campaign financially by donating the proceeds from his book, “Inconvenient Truth,” his salary from Kleiner Perkins Caulfield & Byers and several international prizes. This totals about $2.7 million.
You can view the organization’s first television ad here.
So, are you sick of Al Gore? Will you sign up to join “We Can Solve It?” Do you think the public will get sick of his advertising campaign, which is on its way to being the largest public advocacy campaign?