NeoCon Showrooms and Booths

In partnership with Contract magazine, IIDA held the 13th Annual Showroom and Booth Competition. This year Creative Excellence awards were presented to the following:

  • The Award for Showrooms larger than 3,000 sq. ft. was presented to Haworth designed by Perkins + Will Eva Maddox Branded Environments.
  • The Award for Showrooms of 3,000 sq. ft. or less was presented to Luna Textiles designed by Michael Vanderbyl.
  • The Award for Booths of 400 sq. ft. or larger was presented to Lumicor designed by Design Collaboratives.
  • The Best of Show Award went to Luna Textiles

Scroll down to view images of NeoCon 2008 Showrooms below.


“The recently expanded Knoll Chicago showroom — a tribute to the Knoll 70 year design heritage and a dynamic roadmap for the contemporary workplace and home — presents a range of new designs at NeoCon 2008.” (

Ross Longrove, Knoll

Joseph Durso Collection, Knoll


“Driven by Haworth’s unique Design Point of View, this year our showroom demonstrates the extreme possibilities of adaptability and sustainability through our integrated approach to workspaces. Providing an integration experience that builds on previous years and exemplifies a whole new level of continuity, our showroom reflects solutions for a truly Organic Workspace. This year’s showroom was awarded Best Large Showroom by IIDA judges (”

NeoCon 2008, Pool, Haworth

NeoCon 2008, Haworth


IIDA Staff with Rainn Wilson

Hon stole the show for an hour on Monday, as they had Rainn Wilson from The Office in their space signing autographs for showroom guests. Check out the YouTube video below for more of Rainn and their showroom.

We know there were a multitude of other showrooms and booths.  Please feel free to post comments and email me pictures to post at


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