Every now and again I like to post something outside of the interior design realm, and today thanks to an Advertising Age, I discovered an interesting article regarding Trash Talk by Nike. Trash Talk is a shoe that was designed for Phoenix Suns player and two time MVP Steve Nash. Trash Talk is the first “recycled” shoe that Nike has made available for the consumer.
Steve Nash is an environmental activist himself and told Nike he would sign on to wear the shoe so long as it didn’t fall apart on court. You can click here to learn more about Nike and Steve’s relationship.
The shoe meets Nike’s Considered standards by using the following (taken from NikeBiz):
- The upper is pieced together from leather and synthetic leather waste from the factory floor using zig-zag stitching.
- The mid-sole uses scrap-ground foam from factory production
- The outsole uses environmentally-preferred rubber that reduces toxics and incorporates Nike Grind* material from footwear outsole manufacturing waste.
- The Phoenix Suns’ colorways will have shoe laces and sockliners which use environmentally-preferred materials and will be packaged in a fully recycled cardboard shoe box.
Also discussed on NikeBiz is the Considered and Nike Grind programs:
About Nike Considered and Nike Grind:
As part of Nike’s commitment to innovate for a better world, the company has committed to designing all footwear to meet Nike’s baseline or higher Considered design standards by 2011. Nike’s Considered ethos challenges designers to use environmentally preferred materials, reduce waste, create sustainable manufacturing processes and use innovation to help reduce our overall environmental impact.
*Nike Grind: Nike created a recycling program in 1993 called Reuse-A-Shoe, which collects worn-out athletic shoes of any brand and recycles the footwear into usable material we call Nike Grind (rubber from the outsole, foam from the midsole and fabric from the upper). We also collect and recycle material left over from footwear manufacturing.
Nike Grind is used in Considered product and in sports surfaces such as basketball courts, soccer turf and playgrounds which are donated to communities around the world.