This year at NeoCon, attendees and manufacturers could see and be seen in a whole new light with the launch of MyNeoCon.com. Powered by a young, hip, tech-savvy team from New York, MyNeoCon.com became the first ever personal guide for the show. With the ability to search through exhibitors and products online, 2010 became the first year that attendees had the ability to browse and share products before the show. Easy navigation, user friendly design and suggested products for browsing made the guide interactive and fun. But the fun didn’t stop there. The Designer Pages team recruited what they call “Citizen Bloggers” to help them stream show-related live news about the show in the form of pictures, videos, blogs and tweets from across the web. Their mobile web capabilities allowed the stream of live information to feed throughout several displays in the lobby of The Merchandise Mart. The buzz about the show was electric. And it seemed that everyone wanted in on the action.
Fashions? At NeoCon? Make no mistake, NeoCon still stands for the National Exhibition of Contract Furnishings, but there were some fabulous fashion designs showcased throughout the building. Each year, IIDA Chapters around the world host fashion shows across the country. The Chapters team up with designers who create immaculate dresses made from materials donated by some of the world’s leading manufacturers. To showcase the talent and work of our Chapters, a careful selection of dresses were chosen to be featured at NeoCon. The designs could be spotted on-site at various showrooms throughout the building, including Hastings Tile & Bath, Poliform, Ann Sacks, Urban Archaeology and Granite & Marble Resources. The fashions were also modeled at this year’s IIDA COOL Gala. The dresses gave NeoCon 2010 a whole new dimension of design and helped to intricately represent the process of design in the industry.
3. Cutting-Edge Showrooms
Lets face it, it’s all about the showroom floors. Everyone anticipated the grand unveiling of not only the permanent showroom floors, but the temporary exhibits at The Mart. And they did not disappoint. My personal favorite was Haworth. They really outdid themselves this year with awe inspiring ceiling installations and colors that made you more and more intrigued as you stepped further into their showroom. It was an experience. And there were several that went above and beyond, making NeoCon 2010 truly a year of groundbreaking design.
To check out more pics from the show, visit our facebook page here.
What were your favorite things at NeoCon 2010? I’d love to know.