A Lesson in Social Media for Emerging Professionals

Like many of my peers and readers of this blog, I am a part of the Facebook generation and quite simply, Twitter just wasn’t evasive enough to hold our attention for very long. Twitter was for that generation between us and our parents who wrote blogs and self-started second careers. Hashtags and retweets were a new gibberish that we had never heard or cared to hear more about.

But as our graduation dates quickly approached, everything changed.

Now we are LinkedIn, digging, thumbs upping, retweeting, following, posting,  commenting, RSSing, subscribing, promoting, marketing, networking, #hashtagging, flickring, linking and linking back. This interaction and information sharing is a good way to get inspired, gain knowledge and share resources! You should strive to share some of yourself with this cyber world to gain feedback and possibly some recognition for your ideas!  If you are in a creative industry, you may have taken it one step further and streamlined the entire process with a http://www.yourname.com website.

Here come the possible consequences to online transparency

  • if you update your Flickr it shows up in your digital portfolio
  • if you blog someone can ‘like’ it on Facebook
  • if you buy new scarf you can update everyone on every social platform.

Awesome BUT then you mistakenly tweet something that you meant to text message to your friend about a coworker and it updates on your professional LinkedIn profile …and let’s just say, now things are a little awkward.

While cross interaction is the key to success in social media, your mistakes could also end up  broadcasted across them all.

Yes you can link all of these networks together, but do you really want to? Not every social network should share information with the other, especially if one of those has been set up to get you your dream job while the other dives into the explicit details of your weekend. Your audiences are very different across platforms and this is something that everyone should be VERY aware of. Professional sites probably shouldn’t connect to social sites and vice versa. No matter what social platform you use,  you are giving someone the chance to judge you on more than just your resume but without a face-to-face first impression.

So, when is it appropriate or inappropriate to advertise to the cyber world what you are doing/thinking/eating? When it comes down to it, we would recommend you to be smart and think twice. We can guarantee that every time you send a resume, someone is Googling you. Maybe take an extra scroll through all those pictures that you have tagged of yourself from your college days.

Are you putting your best foot forward?


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